A World Like No Other

Launch Site →

The Army wanted to connect with 17-24 year olds by showcasing the hi-tech jobs, adventure and camaraderie that the military branch has to offer. Leveraging the popularity of video games with the target, we created a digitally rendered Army base that allows visitors to navigate some of the Army's opportunities in a new and engaging way. Over the course of this project I was lead creative responsible for the initial concept, creative development, user flow / IA, navigation design, and base layout. I also worked with the 3D modeling company, Click 3X. The web films were directed by Henry Alex Rubin of Smuggler.

"A World like no Other " has registered more unique visits to Goarmy.com and was featured on Ad Critic's Top Five, received a One Show Merit Award as well as an honorable mention from The Adobe Max Awards.